What do people really want from brands on social media?

Find out why people follow, engage, buy, and break up with brands on social in The Social Media Consumer Report

Nobody needs another marketing report about what other marketers are doing

We spend too much time surveying, interviewing, and talking to other marketers about how marketing works—and not nearly enough time talking to everyday people about how they feel about marketing. In order to do our jobs better, we need to talk to real people.

So that's exactly what we did…

The brands are not alright

Consumers’ patience for brands on social media is on thin ice

59%

of people think there is too much brand advertising on social media

52%

of people are exhausted by self-promotional brand content on social

1 in 3

people would prefer if there was no brand content on social media at all

Become celebrated. Not tolerated.

We surveyed 6,000+ consumers to answer the biggest questions marketers have about what people actually want from brands on social media

What kinds of conversations should brands join on social?

Brands don’t run social media. People do. From social justice movements to major sporting events—discover the things marketers should never post about… and where branded content is actually welcome.

Are today’s followers really tomorrow’s buyers?

Do social media followers really have monetary value? Spoiler: YUP. We’ll show you which followers buy most often and how you can get more of them to follow your brand.

How do different types of content affect the purchase journey?

Buying behavior might not be as linear as many marketers think. Discover how paid, organic, and shared content from brands move people through the stages of the marketing funnel.